Sanrio
Pitatto Friends Plush Kuromi French Maid Outfit (Medium)
Kuromi in a French maid outfit, ready to perch on your shelf and judge your décor.
KawaiiCoquette
$14.99
View at Sanrio
Collection
Plush Parade
Soft, squishable and emotionally supportive. The plush hall of fame. 1187 finds, refreshed as new products join the catalog.
Some days call for something you can hug, and Plush Parade is the softest lineup we could assemble. This is a march of the truly squeezable: cloud-soft bunnies, weighty huggable rounds, palm-sized companions and the oversized cuddle-monsters that claim half the bed. If it's made to be held, it belongs in this parade.
Softness has personality, so shop by the kind of hug you want. Bead-fill and squishy stuffing give that sink-your-fingers plushness, while a firmer pack holds its shape for display. Consider size honestly: a mini rides in a bag, a giant becomes a piece of furniture. And check the face, because a plush lives or dies on its expression.
Sanrio
My Melody Winter Mascot Plush
My Melody bundled up for winter — a seasonal mascot plush that retires when the snow does.
Kawaii
$25
View at Sanrio
Bellzi
Bellzi Mystery Collection: Classic II
One box, one secret plush pal. The Classic II blind box turns unboxing into a tiny lottery where every prize is huggable.
Kawaii
$10.99
View at Bellzi
Bellzi
Mini Gecki the Gecko
A pocket-sized gecko with sticky-toe energy and big mischief plans. Mini Gecki is the softest climber you'll ever adopt.
Kawaii
$16
View at Bellzi
Bellzi
Mini Bronti Dreaming Series
Bronti has officially clocked out. This mini sleeping brontosaurus is naptime made plush, curled up and ready for your pillow pile.
KawaiiDreamy Cloud
$18
View at Bellzi
Bellzi
Mini Seri the Dreaming Series
A triceratops mid-snooze is peak serenity. Mini Seri dozes in the sweetest curl, perfect for anyone who takes rest seriously.
KawaiiDreamy Cloud
$18
View at Bellzi
Bellzi
Mini Rexxi the Dreaming Series
Even apex predators need naps. Mini Rexxi snoozes in a tiny curled pose that makes the mighty T-Rex utterly disarmed and adorable.
KawaiiDreamy Cloud
$18
View at Bellzi
Bellzi
Ankli the Ankylosaurus-Shadow Edition
A full-size armored cutie in shadowy tones. Ankli Shadow Edition is calm on the surface with fierce protector energy underneath.
Kawaii
$30
View at Bellzi
Bellzi
Mini Showa Koi the Koi Fish- Mystery Style
A dreamy little koi that drifts onto your shelf in a surprise pattern. Which Showa style you get is up to the pond's mood.
Kawaii
$16
View at Bellzi
Bellzi
Showa Koi the Koi Fish- Mystery Style
Good-luck fish, plush edition. This full-size Showa Koi arrives in a mystery pattern, gliding petals-on-a-pond calm into your room.
Kawaii
$26
View at Bellzi
Bellzi
Dreaming Seri the Triceratops
Seri the triceratops has entered permanent nap mode. A full-size sleepy dino curled up like the world's softest paperweight.
KawaiiDreamy Cloud
$36
View at Bellzi
Bellzi
Dreaming Rexxi the T-Rex
The tyrant king, fully unconscious. Dreaming Rexxi snoozes in a curled pose so peaceful you'll whisper around your own shelf.
KawaiiDreamy Cloud
$36
View at Bellzi
Bellzi
Gecki the Gecko
The full-size Gecki brings curious eyes, sticky-toe swagger, and a whole foot of gecko to cuddle. Mischief has never been softer.
Kawaii
$26
View at Bellzi
Bellzi
Valentine Giraffi the Giraffe
Love, but make it long-necked. Valentine Giraffi delivers steady warmth and heart-day charm from a very tall, very soft friend.
KawaiiCoquette
$36
View at Bellzi
Bellzi
Mini Roosti the Rooster
All the barnyard bravado in a pocket-sized package. Mini Roosti struts, announces, and leads the way whether you asked or not.
KawaiiCottagecore
$18
View at Bellzi
Bellzi
Valentine Mooi
Valentine Mooi the cow arrives heart-first for February — soft, smitten and ready to be someone's whole personality.
KawaiiCoquette
$36
View at Bellzi
Bellzi
Mini Valentine Mooi
Tiny cow, huge crush. Mini Valentine Mooi packs all the heart-day charm into a travel-sized cuddle you can take on every date.
KawaiiCoquette
$21
View at Bellzi
Bellzi
Mini Golden Horsi the Horse
Golden as first light and calm as dawn, Mini Golden Horsi carries big dreams on tiny hooves. A gleaming pocket companion.
Kawaii
$26
View at Bellzi
Bellzi
Golden Horsi the Horse
Quiet grace with a metallic shimmer. Golden Horsi is the serene, determined friend who makes every shelf feel a bit more magical.
Kawaii
$36
View at Bellzi
Bellzi
Mini Lioni the Lion- New
Regal, tiny, non-negotiably in charge. Mini Lioni rules from a five-inch throne with charisma way beyond its plush pay grade.
Kawaii
$18
View at Bellzi
Bellzi
Lioni the Lion - New
A protector with a mane and a mission. Lioni brings steadfast royal energy and a face soft enough to melt the boldest resolve.
Kawaii
$28
View at Bellzi
Bellzi
Mini Kohaku Koi the Koi Fish - Mystery Style
Cast your line and reel in a surprise: Kuchibeni, Maruten, or Sandan. Every Mini Kohaku Koi is a lucky little catch.
Kawaii
$16
View at Bellzi
Bellzi
Snowman Pengi
Half penguin, half snowman, fully committed to winter cheer. Snowman Pengi waddles in with a scarf and a snowball belly.
Kawaii
$36
View at Bellzi
Bellzi
Gingerbread Bronti
A brontosaurus dressed as a gingerbread cookie, icing eyes and all. Gingerbread Bronti is the holiday crossover nobody saw coming.
Kawaii
$36
View at Bellzi
Bellzi
Mini Peggi the Pegasus
A tiny winged guardian carrying messages between worlds, then landing softly on your desk. Mini Peggi is freedom in plush form.
KawaiiDreamy Cloud
$21
View at Bellzi
Bellzi
Mini Yuni the Unicorn
Ancient magic, pocket-sized. Mini Yuni the unicorn walks the line between dreams and reality, restoring hope one cuddle at a time.
KawaiiDreamy Cloud
$21
View at Bellzi
Bellzi
Mini Cappi the Capybara
The internet's chillest animal, shrunk to pocket size. Mini Cappi asks for nothing but couch time and cuddles.
Kawaii
$16
View at Bellzi
Bellzi
Mini Orange Cappi the Capybara
A mini capybara with an orange on its head, honoring Japan's hot-spring capys. Peak spa-day energy, zero effort.
Kawaii
$21
View at Bellzi
Bellzi
Cappi the Capybara
Cappi the capybara: a full-size chill buddy for lazy days, binge sessions, and unhurried hugs.
Kawaii
$26
View at Bellzi
Bellzi
Mini Ankli the Ankylosaurus
Armored on top, marshmallow underneath — Mini Ankli is the softest tank the Cretaceous ever produced.
Kawaii
$16
View at Bellzi
Bellzi
Mini Fenni the Fennec Fox
Tiny body, satellite-dish ears — Mini Fenni packs the whole desert's worth of charm into one palm-sized fox.
Kawaii
$16
View at Bellzi
Bellzi
Peggi the Pegasus
Peggi the pegasus soars between starlight and your pillow fort — a winged guardian with major dream energy.
Dreamy CloudKawaii
$36
View at Bellzi
Bellzi
Yuni the Unicorn
A gentle unicorn plush radiating soft magic and softer fur — clarity for troubled minds, cuddles for everyone.
Dreamy CloudKawaii
$36
View at Bellzi
Bellzi
Mini Muddy Phanti the Elephant
This mini elephant never met a puddle it didn't love — and never forgets a good splash.
Kawaii
$21
View at Bellzi
Bellzi
Muddy Phanti the Elephant
Full-size puddle enthusiast Muddy Phanti turns every corner into a playground — and remembers every adventure.
Kawaii
$36
View at Bellzi
Bellzi
Kohaku Koi the Koi Fish - Mystery Style
Cast your line and hope for luck — this mystery koi plush arrives in one of three surprise patterns.
Kawaii
$26
View at Bellzi
Bellzi
Fenni the Fennec Fox
Big ears, bigger personality — Fenni the fennec fox brings desert-fox charm to full huggable scale.
Kawaii
$25
View at Bellzi
Bellzi
Ankli the Ankylosaurus
Ankli wears armor but leads with hugs — a plush ankylosaurus proving the softest dinos survived after all.
Kawaii
$29
View at Bellzi
Bellzi
Mini Kii the Kiwi
A pocket-sized kiwi bird, all chunky green fluff and tiny beak — proof the best things come flightless.
Kawaii
$16
View at Bellzi
Bellzi
Graduation Owli
Cap, gown, sash, wisdom — Graduation Owli is the keepsake that says congrats and stays hug-ready forever.
Kawaii
$36
View at Bellzi
Bellzi
Kii the Kiwi
Chubby, chunky, cheerfully green — Kii the kiwi bird is a round little dose of down-under whimsy.
Kawaii
$26
View at Bellzi
Bellzi
Mini Sami the Siamese Cat (New)
All the elegance of a Siamese, none of the attitude — Mini Sami fits in a pocket and stays in your heart.
Kawaii
$16
View at Bellzi
Bellzi
Mini Tuxi the Tuxedo Cat (New)
Mini Tuxi arrives permanently black-tie — a tiny tuxedo cat dressed for every occasion, including nap time.
Kawaii
$16
View at Bellzi
Bellzi
Sami the Siamese Cat (New)
Sami brings full Siamese sophistication in soft ivory and gray — a cat that never sheds, only charms.
Kawaii
$26
View at Bellzi
Bellzi
Raccooni the Raccoon
Raccooni's soft gray fur, stubby legs, and tiny ears make mischief look absolutely adorable.
Kawaii
$26
View at Bellzi
Bellzi
Ferri the Ferret
Ferri wears autumn's palette in soft browns and creams — a woodland wanderer built for cozy season.
CottagecoreKawaii
$26
View at Bellzi
Bellzi
Spyni with Witch Outfit
A spinosaurus in a witch hat, brewing pure Halloween whimsy — Spyni's spookiest (and softest) seasonal look.
Kawaii
$36
View at Bellzi
Sanrio
Sanrio Characters Cat-Eared Maid Cafe Rinrin Bell Plush Charm Gachapon
Sanrio faves in cat-eared maid cafe uniforms with a jingly bell, dangling from your bag. A gachapon surprise in the softest form.
KawaiiCoquette
$10.50
View at Blippo
Independent makers
Puni Puni Squishy Bear
A glittery see-through bear built for squeezing your stress into oblivion. Small enough to hide, cute enough that you won't.
Kawaii
$1.33
View at Blippo
Independent makers
Toy Slime Diamond
A glittery diamond of slime you can squish, squeeze, and dramatically splat. Stress relief has never looked this sparkly.
KawaiiY2K
$6.93
View at Blippo
Independent makers
Toy Slime Splat Ball
A shiny splat ball that hits the floor so your bad day doesn't have to. Squeeze it, hurl it, watch it wobble back.
KawaiiY2K
$4.13
View at Blippo
Independent makers
Mochi Gyoza Squishy
A squishy gyoza so convincing it comes in its own bamboo steamer. Knead your worries into this deceptively soft dumpling.
Kawaii
$80.50
View at Blippo
Independent makers
Mochi Chuka Squishy
A steamed-bun squishy on its own little bamboo tray, ready to absorb every deadline-induced squeeze. Do not attempt to eat.
Kawaii
$4.55
View at Blippo
Independent makers
Jiggly Pudding Slime Toy
A wobbling faux pudding you can poke forever, caramel topping included. Dessert energy, zero calories, maximum squish.
KawaiiRetro Cute
$6.65
View at Blippo
Independent makers
Yogurt Drink Slime Toy
Slime disguised as a fruity yogurt drink, bottle and all. Stretch it, squish it, and pretend it counts as a snack.
Kawaii
$10.15
View at Blippo
Sanrio
Pompompurin's Sweetest Lucky Bags
A pudding-obsessed lucky bag stuffed with Pompompurin plushies, stationery, and surprises. Dessert-core maximalism in one box.
Kawaii
$150
View at Blippo
Pokémon
Pokemon Lucky Bags
A limited spring fukubukuro stuffed with mystery Pokemon plush and goodies. The gamble is the gift, and the odds are adorable.
Kawaii
$150
View at Blippo
San-X (Rilakkuma & Sumikko Gurashi)
Rilakkuma Jumbo Plush
A truly enormous Rilakkuma, built for maximum-capacity cuddles and instant bedroom centerpiece status.
Kawaii
$275
View at JapanLA
Monchhichi
Monchhichi Horse Outfit Keychain
Monchhichi in a fluffy-maned horse costume with a wee horseshoe bib — bag-charm royalty, honestly.
KawaiiRetro Cute
$32
View at JapanLA
San-X (Rilakkuma & Sumikko Gurashi)
Korilakkuma Large Plush
Korilakkuma at prime hugging scale, cream fur and signature red button included — cuddle accordingly.
Kawaii
$55
View at JapanLA
Smoko
Smoko Friends Bouquet Plush
A bouquet that never wilts: Boba Pearl, Lil B Dumpling, and Soufflé Pancake wrapped up with felt daisies.
KawaiiCoquette
$55
View at JapanLA
Independent makers
Gloomy Bear Messy Plush Keychain
A pocket-sized bear with mysterious stains and zero remorse — spooky-cute chaos for your keys.
KawaiiY2K
$18
View at JapanLA
Independent makers
Gloomy Bear Plush Mascot Clip
Clip a little menace onto your bag — Gloomy Bear brings edgy-cute energy wherever your keys go.
KawaiiY2K
$20
View at JapanLA
Independent makers
Gloomy Bear Bleeding Heart Arm Plush Keychain
An embroidered dripping heart, tiny claw marks, and maximum edge — kawaii for those who like a bite.
KawaiiY2K
$20
View at JapanLA
Independent makers
Gloomy Bear Poncho Plush Bag Charm
Gloomy Bear serving plaid poncho with frills and bows — proof that menace and fashion can coexist.
KawaiiCoquette
$30
View at JapanLA
Independent makers
Gloomy Bear Mini Chubby Plush Keychain
Round, squishy, and covered in embroidered splatter — the chubbiest troublemaker your keyring has met.
KawaiiY2K
$25
View at JapanLA
Independent makers
Gloomy Bear Bloody Squishy Soft Charm
A stress-ball-soft Gloomy Bear to squeeze your worries into — spooky on the outside, therapeutic inside.
KawaiiY2K
$15
View at JapanLA
Sanrio
Sanrio Ice Cream Cone Plush Keychain
The whole Sanrio crew dressed as ice cream cones — pick a flavor, clip it on, resist licking.
Kawaii
$28
View at JapanLA
Sanrio
Sanrio Ice Cream Cone Bean Doll
Hello Kitty and Chococat in waffle-cone couture, bean-weighted so they sit up and look adorable on cue.
Kawaii
$46
View at JapanLA
Sanrio
Sanrio Shark Plush Keychain
Shark week, but make it Sanrio — Hello Kitty and friends in tiny fin-tastic costumes for your bag.
Kawaii
$30
View at JapanLA
Sanrio
Hello Kitty Spangle Mermaid Tan Plush Keychain
Sun-tanned Hello Kitty in a sequin mermaid tail and gold crown — main character of every beach trip.
KawaiiCoquette
$29
View at JapanLA
Sanrio
Hello Kitty Spangle Mermaid Tan Bean Doll
A seven-inch mermaid moment: tan Hello Kitty with a sparkly sequin tail, iridescent bow, and gold crown.
KawaiiCoquette
$48
View at JapanLA
Sanrio
Hello Kitty Summer Dress Tan Plush Keychain
Hello Kitty in a seashell-trimmed sky-blue sundress, freshly tanned and ready to summer with you.
KawaiiCoquette
$29.50
View at JapanLA
Sanrio
Hello Kitty Summer Dress Tan Plush
Eight inches of sun-kissed Hello Kitty in her breezy shell-adorned dress — endless summer, shelf edition.
KawaiiCoquette
$42
View at JapanLA
Sanrio
Sanrio Dinosaur Plush Keychain
The Sanrio gang goes Jurassic — six friends in tiny dino costumes, prehistoric levels of cute.
Kawaii
$30
View at JapanLA
Sanrio
Hello Kitty Dinosaur Plush
Hello Kitty as a pink dinosaur with green back scales and her trademark bow — roar, but politely.
Kawaii
$56
View at JapanLA
Sanrio
Chococat Monochrome Plush Keychain
Chococat swaps his palette for chic all-gray — a minimalist mascot for bags with refined taste.
Pastel MinimalKawaii
$18
View at JapanLA
Miffy
Miffy Green Tweed Oufit Plush Bag Charm
Miffy in tailored green tweed, quietly out-dressing everyone at the coat check — bag charm couture.
KawaiiCottagecore
$24
View at JapanLA
Miffy
Miffy Deep Blue Tweed Oufit Plush Bag Charm
Deep blue tweed, signature bunny composure — Miffy makes every tote instantly more distinguished.
KawaiiCottagecore
$24
View at JapanLA
Miffy
Miffy Pink Tweed Plush Bag Charm
Soft pink tweed and that serene Miffy stare — equal parts cute and classy, permanently attached to your bag.
KawaiiCoquette
$24
View at JapanLA
Miffy
Miffy Mint Tweed Plush Bag Charm
Mint tweed Miffy: petite, polished, and prepared to be the best-dressed thing on your backpack.
KawaiiPastel Minimal
$24
View at JapanLA
Miffy
Miffy White Tweed Plush Bag Charm
All-white tweed elegance with a sweet bunny face — Miffy doing quiet luxury before it was a trend.
Pastel MinimalKawaii
$24
View at JapanLA
Miffy
Miffy Sky Blue Tweed Oufit Plush Bag Charm
Sky-blue tweed and endless whimsy — this tiny Miffy turns everyday errands into a fashion moment.
KawaiiPastel Minimal
$24
View at JapanLA
Miffy
Melanie Yellow Tweed Outfit Plush Bag Charm
Melanie, Miffy's best friend, steps out in sunny yellow tweed — the supporting character who steals the show.
KawaiiCottagecore
$24
View at JapanLA
Miffy
Miffy Bread Face Plush Bag Charm
Miffy, but freshly baked — a toasty bread-faced bunny charm that smells like a very good decision.
KawaiiCottagecore
$16
View at JapanLA
Sanrio
Sanrio Sakura Pearl Plush Bag Charm
Sanrio sweethearts gone full cherry blossom, with pearly sakura sparkle and ribbons that dangle spring straight off your bag.
KawaiiCoquette
$16
View at JapanLA
Sanrio
Hello Kitty Birthstone Plush Mascot Keychain
Hello Kitty in a bear suit with your birthstone on her ribbon — a keychain that doubles as the most thoughtful birthday flex.
KawaiiCoquette
$30
View at JapanLA
Sanrio
Sanrio Rock 'n' Check Plush Crossbody Bag
A plush crossbody with checkerboard attitude — Sanrio sweetness with just enough rock 'n' roll to keep things interesting.
KawaiiY2K
$42
View at JapanLA
Smoko
Tayto Potato Banana Bag Charm
Tayto the potato in full banana disguise, blank stare intact — clip on this chaos and never explain yourself.
Kawaii
$15
View at JapanLA
Sanrio
Charmmy Kitty My Furbaby Plush Brooch
Charmmy Kitty in gingham and ruffles, hand-painted blush and all — a brooch that turns any jacket into a soft launch.
CoquetteKawaii
$13
View at JapanLA
Sanrio
Charmmy Kitty My Furbaby Plush Keychain
Painted cheeks, bows, and lace on a huggable Charmmy Kitty — the softest reason to look forward to grabbing your keys.
CoquetteKawaii
$28
View at JapanLA
Mofusand
mofusand Bunny Costume Plush
A mofusand cat cosplaying as a bunny, tiny shoulder bag included — commitment to the bit has never been softer.
Kawaii
$55
View at JapanLA
Mofusand
mofusand Bear Costume Plush
This mofusand cat zipped itself into a bear suit and packed a tiny bag — ready for hibernation or your bed, whichever.
Kawaii
$55
View at JapanLA
Mofusand
mofusand Panda Costume Plush
A mofusand cat in full panda regalia with a matching shoulder bag — double the animal, double the cuddle.
Kawaii
$55
View at JapanLA
Pokémon
Pokemon Birthday Cake Plush Keychain
A party-hatted Pokemon carrying its own birthday cake, candle lit — the guest of honour for every bag.
Kawaii
$16
View at JapanLA
Mofusand
mofusand Daruma Meow Plush Blind Box
Round mofusand cats reimagined as lucky daruma dolls — pull a mystery blessing and squeeze it for good measure.
KawaiiRetro Cute
$10
View at JapanLA
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