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Miffy

Dick Bruna's minimalist bunny — Dutch design icon, nursery royalty, collector favourite. 79 finds in the catalog.

Miffy, or nijntje as she's known in her native Dutch, is the small white rabbit drawn by Dick Bruna, who first put her on the page in 1955. Her design is a masterclass in restraint: bold black outlines, flat blocks of primary color, and that tiny x-shaped mouth, all rendered with a simplicity that has aged remarkably well.

That graphic minimalism is precisely why Miffy endures across generations and looks equally at home in a children's book or a design-forward homeware shop. She's a favorite of illustrators, muji-minded minimalists, and anyone who prefers their cute a little quiet.

Miffy Coloring Book

Miffy

Miffy Coloring Book

An afternoon of low-stakes artistry with Miffy and friends — colored pencils optional, serotonin guaranteed.

KawaiiPastel Minimal
$9 View at JapanLA
Relax Miffy PopWallet+

Miffy

Relax Miffy PopWallet+

Miffy lounges on your phone while holding your cards—a PopWallet that does chores so you can relax like she does.

Retro CutePastel Minimal
$45 View at JapanLA
Miffy Garland Light

Miffy

Miffy Garland Light

Eight softly glowing Miffy faces on a string, turning any shelf or headboard into the gentlest little light show.

Pastel MinimalKawaii
$47.50 View at Blippo
Miffy 3D POCHI Pouch

Miffy

Miffy 3D POCHI Pouch

A squeezable silicone Miffy that opens via her ears to swallow coins and lip balm. Dutch design meets pocket-money keeper.

Pastel MinimalKawaii
$14 View at JapanLA
Miffy Die-Cut Eraser

Miffy

Miffy Die-Cut Eraser

Mistakes vanish faster when Miffy handles them. Die-cut erasers of the bunny and friends that make pencil cases noticeably happier.

KawaiiPastel Minimal
$2.50 View at JapanLA